Things to Consider

Things to consider for your website

Nowadays, your company website is an integral part of your corporate brand. A business website supersedes a traditional listing in the yellow pages or a supplier directory.  Unlike traditional print advertising or even face-to-face meetings, your website is open for business 24 hours a day, 7 days a week.  That is why Imagevolution thinks it is important to consider the following factors when thinking of redesigning your website, just like we did when we redesigned our website:

Five key factors

  1. Print vs. Web: Website Design and implementation is now more economical than the traditional design and printing of corporate brochures and mailers. You can actually save money that you spent on traditional print and distributions costs compared to the expense of a new website.
  2. Extend your Reach: Market your company to a global audience.  In the past, we relied on corporate brochures and sales personnel to sell services. More and more consumers (both b-2-b and b-2-c) are making purchasing decisions and evaluating companies they may choose to do business with based on their respective website.
  3. Navigation and Messaging:  Based on the cruel statistic previously mentioned, you have a very short period of time to make an impression. That is why it is so important to make sure your navigation and messaging is on target. Make sure to showcase your products from both a visual standpoint and explain why your product or service may be a benefit to your customer. Check out our work, just click on Portfolio!
  4. Logo and Brand Identity: Your new website should showcase your logo. This logo design means you are a business who takes business seriously. A great logo design creates a powerful visual image that remains in people’s minds even when they forget your company name. And in some cases it might not just be the logo, it just may be your website address that gives you that identity.
  5. Communication and Customer Feedback: Your new website should provide a mechanism for new customers to request more information on your products or services.  Websites also provide a forum for customers to rave about your product or service. The ability to engage your customers or prospects should always be the forefront of a new website design.

  • What they are saying

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      • Imagevolution created a brand for Historic Bethlehem Partnership that projected a voice and a look to begin a conversation with our donors and patrons to  request their attendance at our special events thereby supporting our organization  in preserving two National Historic Landmarks in the city of Bethlehem, the 1741 Geimenhaus and the 1762 Waterworks, along with 17 other historic structures.  Their work for Historic Bethlehem created a compelling message for support of historic preservation in our city…..clearly a job well done by women who run this Bethlehem advertising agency.

        —LoriAnn Wukitsch

        HISTORIC BETHLEHEM PARTNERSHIP

      • Looks wonderful!  It has a real “vibe.”
        Looking forward to hearing the reactions of our readers.
        on the redesign of the Global Forum for DIA

        —Paul Pomerantz

        DIA

      • So far, it has been very well received so thanks again for your creative input here! on the redesign of the Global Forum for DIA

        —Judy Connors

        DIA

      • Imagevolution of Bethlehem developed our logo and tag-line as well as many advertising pieces with a flair that competes with even the large New York advertising firms. It was a pleasure to work with such a creative and artistic group of ladies, who consistently showed attention to detail and good taste. I recommend imagevolution for those businesses whether they are just starting out, or established.

        —Christopher Colvin

        BEANBATH CAFE Bath, Pennsylvania

      • The marketing team at Imagevolution has helped me to capture the face of my dream business. Their attention to detail, organization and timely responses were vital to the creation of my salon logo. After working with the creative team at Imagevolution I felt good about marketing my salon. I could not wait to open the doors and show off all of the hard work that went into creating Clementine, a good karma no drama hair salon. Their innovative design has caught the attention of current and potential clients and has helped my business grow in only a few short weeks. I owe part of my success to their eye catching concepts and am thankful to have worked with such a wonderful staff. If you are looking for someone to head your next marketing project, Imagevolution are the ladies you want to work with!

        —Adele Holliday

        CLEMENTINE SALON

      • In all these projects, the services provided by Imagevolution were of the highest professional standards, meeting both schedule and budget requirements. Working with Imagevolution  has also been a pleasant experience, with an ease of communication that led to a quick understanding of each projects needs.
        The ATLSS Center will continue to use Imagevolution for projects in the future. They have provided consistently high quality materials on-time and in-budget.  I’m sure they will do the same for you.

        —Robert P. Alpago, P.E.
        Administrative Director

        ATLSS Engineering Research Center LEHIGH UNIVERSITY

      • Imagevolution has been instrumental in helping us to develop our brand and image as part of our
        integrated communications plan, which is now recognized by our clients and constituents who regard
        us as a provider for professional development in the regional area.
        I have been working with Imagevoluton for Iacocca Institute Professional Education since 2003.
        Contacted through a referral, IE has always been prompt, efficient, and timely in their demeanor
        and interaction with us. Their work far exceeded others I interviewed in creativity, depth of design,
        graphic appeal, and capturing our requests for the long standing image of Lehigh University
        intertwined with the impressions of a forward thinking, training and development area of the Iacocca
        Institute.

        —Elizabeth Simmons

        IACOCCA INSTITUTE PROFESSIONAL EDUCATION, LEHIGH UNIVERSITY

      • A  vertically integrated team of four professionals, each dependent and responsible to one another and their clients. Consistently striving to meet their clients expectations on time and within budget.
        Our experience at Capstone RE Group with the IE team, from inception through ultimate delivery of all services was terrific! A first class organization all the way around.

        —Kevin Cain, SIOR

        CAPSTONE REAL ESTATE GROUP, LLC

Extend your reach

Call us today!

610-867-4460