Things to consider for your website
Nowadays, your company website is an integral part of your corporate brand. A business website supersedes a traditional listing in the yellow pages or a supplier directory. Unlike traditional print advertising or even face-to-face meetings, your website is open for business 24 hours a day, 7 days a week. That is why Imagevolution thinks it is important to consider the following factors when thinking of redesigning your website, just like we did when we redesigned our website:
Five key factors
- Print vs. Web: Website Design and implementation is now more economical than the traditional design and printing of corporate brochures and mailers. You can actually save money that you spent on traditional print and distributions costs compared to the expense of a new website.
- Extend your Reach: Market your company to a global audience. In the past, we relied on corporate brochures and sales personnel to sell services. More and more consumers (both b-2-b and b-2-c) are making purchasing decisions and evaluating companies they may choose to do business with based on their respective website.
- Navigation and Messaging: Based on the cruel statistic previously mentioned, you have a very short period of time to make an impression. That is why it is so important to make sure your navigation and messaging is on target. Make sure to showcase your products from both a visual standpoint and explain why your product or service may be a benefit to your customer. Check out our work, just click on Portfolio!
- Logo and Brand Identity: Your new website should showcase your logo. This logo design means you are a business who takes business seriously. A great logo design creates a powerful visual image that remains in people’s minds even when they forget your company name. And in some cases it might not just be the logo, it just may be your website address that gives you that identity.
- Communication and Customer Feedback: Your new website should provide a mechanism for new customers to request more information on your products or services. Websites also provide a forum for customers to rave about your product or service. The ability to engage your customers or prospects should always be the forefront of a new website design.