BUILDING A NEW BRAND FOR
BETHLEHEM AREA SCHOOL DISTRICT
Many parents are choosing to send their children to charter schools in lieu of public schools. The challenge with BASD was to educate the public about the many options in the district and the importance of a public education. BASD was in need of a fresh, updated image and an expanded audience. With this campaign, we also wanted to educate the public about how tax dollars are turned into tools for education, which then fuels the whole community. First, we needed to define quality education and distinguish BASD as the clear choice for quality education in Bethlehem.
SOLUTION • DELIVERABLES
Together with BASD, Imagevolution developed a