BUILDING A NEW BRAND AND AWARENESS FOR THE FOUNDATION FOR THE BETHLEHEM AREA SCHOOL DISTRICT
The Foundation for the Bethlehem Area School District provides funding and support for projects and programs that enhance the learning opportunities for all students of the Bethlehem Area School District. With over 16 years of supporting their mission, The Foundation for the Bethlehem Area School District’s awareness of their existence lacked greatly among community members, business leaders, district staff, parents, students, retirees and alumni. The creation of a “brand identity” was needed to maintain and fulfill their mission.
With a new name introduced, Imagevolution designed a new logo that captures the essence of the organization and graphically provides a visual presence that matches their commitment to the students of the Bethlehem Area School District and their efforts to enhancing education together with the community. In addition, the team developed a common message and design that supports their mission for the website, brochure, billboards, and special event materials.
With the new branding in place, The Foundation for the Bethlehem Area School District community awareness and support has grown significantly with over $275,000 annual contributions in 2018.