BUILDING A NEW BRAND FOR
DOWNTOWN BETHLEHEM ASSOCIATION

Get Downtown Bethlehem Logo

CHALLENGE

To position Downtown Bethlehem as the preferred place to spend time and money. An increase in shoppers and visitors will strengthen downtown Bethlehem’s economy. This, in turn, will improve the quality of life and sense of community for Bethlehem’s residents. Ultimately, we hope to preserve the integrity of our diverse and cultural heritage.

To achieve these goals, we created a comprehensive advertising and promotion package for DBA members and a brand for the entire downtown creating a cohesive and robust Downtown Bethlehem Association (DBA), attracting more members and consumers.

SOLUTION • DELIVERABLES

Imagevolution developed a multi-phase high-level strategic marketing plan. Our “Get Downtown Bethlehem” brand and call to action compelled local community and regional visitors to experience Bethlehem. Phase 2, we rolled out custom taglines for merchant’s storefronts that complemented the overall “ Get Downtown” brand.

Project:
Strategic Plan and rebranding
Client:
Downtown Bethlehem Association

Deliverables

  • Consulting and Marketing Strategy
  • Event Logo and Branding
  • Website Design and Development
  • Search Engine Optimization
  • Search Engine Marketing
  • Commercials
  • Bi-monthly marketing consultation meetings
  • Support for DBA member businesses

YEvent Marketing Materials
Posters, flyers, signage, passports, advertisements

  • Women’s Weekend
  • HarvestFest
  • 2 Cocktail Trails
  • Clash of Carols
  • 12 Days of Christmas
  • Santa Haus
  • Live Advent
  • Restaurant Week Winter
  • #Post Your Plate Campaign
  • Chocolate Trail
  • We Will Fest Again Campaign
  • Downtown Duel
  • Shopping Network
  • Chefs Corner
  • Cocktails to Go
  • Tunes at Twilight
  • Welcome Back Rack Card
  • Christmas in July
  • Veg Fest
  • Restaurant Week Summer
Downtown Bethlehem Association Strategic Plan
Get Downtown Bethlehem Website
DBA Website Analytics

CONNECT WITH US

Connect with Imagevolution for our recent projects and for the latest design and marketing trends. We are always learning new technologies and methods to get your message out to your audience.

 

610-867-4460