Slate Belt Branding Project
Imagevolution Designs Logo to Brand Slate Belt Region
In the Slate Belt, the challenge of designing a new logo was that it had to encompass the overall personality of the region while highlighting the individual assets of each community. The logo was also designed to be flexible, allowing other Slate Belt communities to join the branding beyond Bangor, Pen Argyl, Portland and Wind Gap. Two logos, both meeting the described challenges, were designed in two different styles: contemporary and classic. Both logos use an identical color scheme, similar font stylings and iconography to highlight each community. Both designs are displayed below.
Public input on the logos was taken at an open house and through an online survey. In both votes, the numbers were very close with an extremely slight edge to the classic design. However, it was our recommendation as their consultants that the contemporary logo
Custom Logo Design