This process creates a unique name and image for a product or service in the mind of customers and consumers. Branding is accomplished primarily through campaigns run with a consistent visual theme. When executed correctly, branding helps a business establish a significant and differentiated marketplace presence that attracts, develops and retains a loyal customer base.

Graphic design is the process of creating visual content to communicate your messages. Typography, color, and images are intertwined to project ideas and experiences with visual and textual content.  Graphic design helps the consumer connect with your business. It conveys your message of the product, project, event, or campaign. These visuals can be a singular logo or a complex page layout on a website and set you apart from the crowd.

Marketing is the manner in which a business thinks about its customers. It is a strategic, forward-looking process whereby a business determines how its products or services will be received by its audience. Marketing encompasses research, advertising, packaging, design, public relations and social media. Imagevolution develops comprehensive strategies to launch your product or service into the marketplace. We identify targets and create personas in order to examine your customers’ motivations, challenges and the best means to reach them.

Digital marketing distributes your brand and marketing initiatives through websites, social media, and email. Your website needs to be properly coded and functioning on the back end while being easy to navigate for users all the while producing original content. Each social media outlet needs a strategic plan and a schedule dictating what and when to post. The critical goal in email marketing is to understand your customers’ journey, sending them the right message at the right moment. It’s essential for building relationships with your audience at every step—from prospect to purchase. Digital advertising spans all channels. Building your website, social media, and email list can take time. Digital advertising can supplement that by capturing immediate impressions.

If your print doesn’t capture attention, it won’t get read. And if it doesn’t get read, it can’t help your business. Imagevolution designs brochures, business cards, direct mail pieces and more that look great and lead to action. With all the focus on digital these days, it’s important to remember the power of print, especially as a unique tool to represent your business.

An outside, objective professional assessment of your marketing materials and practices can give you a new perspective so you can refresh and grow your business. Imagevolution can conduct a one-time review or consult as an ongoing process. We can develop detailed marketing plans to determine your business’s marketing message and identify the right strategy and marketing mix to get your message out to your target audience.

Giving out branded promotional products will keep your business in front of past and potential clients! Branded giveaways can be a crucial part of your advertising strategy, and they should be done right! Imagevolution will help you determine what products are best for your business: pens, apparel, food, water bottles, reusable shopping bags, calendars, and so much more. The possibilities are endless, and the potential is open-ended!