BUILDING A NEW BRAND FOR
DOWNTOWN BETHLEHEM ASSOCIATION

CHALLENGE

To position Downtown Bethlehem as the preferred place to spend time and money. An increase in shoppers and visitors will strengthen downtown Bethlehem’s economy. This, in turn, will improve the quality of life and sense of community for Bethlehem’s residents. Ultimately, we hope to preserve the integrity of our diverse and cultural heritage.

To achieve these goals, we created a comprehensive advertising and promotion package for DBA members and a brand for the entire downtown creating a cohesive and robust Downtown Bethlehem Association (DBA), attracting more members and consumers.

SOLUTION • DELIVERABLES

Imagevolution developed a multi-phase high-level strategic marketing plan. Our “Get Downtown Bethlehem” brand and call to action compelled local community and regional visitors to experience Bethlehem. Phase 2, we rolled out custom taglines for merchant’s storefronts that complemented the overall “Get Downtown” brand.

Project:

Strategic Plan and rebranding

Client:

Downtown Bethlehem Association