Imagevolution Wins Silver AAF Addy Awards

An Addy Award (now known as American Advertising Awards) is the advertising industries largest and most representative competition. It attracts over 40,000 entries every year in local AAF club competitions. Their mission for the American Advertising Awards competition is to recognize and reward the creative spirits of excellence in the art of advertising.

The local American Advertising Federation (AAF) annually conducts the first of a three-tiered national competition through the local Ad Club. Imagevolution won three Addy awards in 2017 through our local chapter AAF-Greater Lehigh Valley

The three silver awards were for:

LEHIGH VALLEY COMMUNITY FOUNDATION: Sales & Marketing Brochure Campaign
GET DOWNTOWN BETHLEHEM CAMPAIGN: Cross Platform Integrated Brand Identity Campaign
GOUNDIE’S OLD MONOCACY ALE: Gift Set

Imagevolution is very proud of these awards, but mostly we are proud of the success of the three projects.

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GET DOWNTOWN BETHLEHEM CAMPAIGN

CROSS-PLATFORM INTEGRATED BRAND IDENTITY CAMPAIGN

We were hired to develop a campaign to help promote the Downtown Bethlehem Association, but more importantly promote downtown Bethlehem, Pennsylvania as a tourist destination with many appealing facets to the traveler coming to the Lehigh Valley. Below are a images from the campaign.

GOUNDIE’S OLD MONOCACY ALE

GIFT SET

During the 275th Anniversary of Bethlehem, Pennsylvania, a historic beer originally brewed by Sabastian Goudie was recreated by a local brewer and Imagevolution was hired to create the graphic design of the beer bottle label and the gift box that was to hold the beer, two snifter beer glasses and a charm with the anniversary logo. The gift set was a custom box and was sold at the community celebration of Bethlehem’s anniversary celebration.

LEHIGH COMMUNITY FOUNDATION

SALES AND MARKETING BROCHURE

Along with Bethlehem’s 275th Anniversary celebration so was the Lehigh Valley Community Foundation. We were tasked to help come up with an original campaign to bring more awareness to the organization and to help grow assets under management. We developed a fun and unique campaign with great success. See our Case Study for more information.