Effective Marketing



Marketing is the manner in which a business thinks about its customers. It is a strategic, forward-looking process whereby a business determines how its products or services will be received by its audience. Marketing encompasses research, advertising, packaging, design, public relations and social media. Imagevolution develops comprehensive strategies to launch your product or service into the marketplace. We identify targets and create personas in order to examine your customers’ motivations, challenges and the best means to reach them.

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Throughout our 30 years in marketing, the Imagevolution team has worked with a myriad of companies across dozens of industries. We work with government entities like the City of Bethlehem, PA, and business entities like the Greater Lehigh Valley Chamber of Commerce, Bethlehem Chamber of Commerce and the Downtown Bethlehem Association. We have experience with educational institutions like Lehigh University, Bethlehem Area School District and Moravian Academy, as well as non-profit organizations like The Foundation for the Bethlehem Area School District and the Lehigh Valley Community Foundation. Click below to see a full list.